Analytics and marketing
See which channel brings in the money
Reports by sales channel and delivery service, abandoned carts, guest RFM and segments, campaigns and promo codes. Data from every ORDR product in one place, with an ORDR / +iiko switch.
- Own website₸2,480,0001,240 ordersTop
- Yandex.Eda₸1,910,000980 ordersSteady
- WhatsApp₸760,000410 ordersGrowing
What analytics solves
Exports from the POS, aggregator dashboards and spreadsheets never match, and it is unclear which channel and which guests bring in the money.
The report is stitched from three exports, and decisions are made by eye.
One dashboard across every channel, guest and location.
BeforeRevenue by channel is pieced together from different exports
AfterA dashboard by sales channel and location with KPI comparison
BeforeNobody sees abandoned carts
AfterYou see at which step orders are lost and what it costs
BeforeOne campaign text goes to the whole base
AfterCampaigns by segment: RFM, birthdays, promo codes
BeforeYou learn about a bad review once it is already on the map
AfterReview interception: an unhappy guest writes to you first
Key features
Reports are included in any plan, marketing tools from the Growth plan. Only campaign messages are paid separately.
Channel dashboard
Revenue and orders by sales channel, delivery service and location, an ORDR / +iiko switch and KPI comparison.
Report builder
Build your own report from the fields you need and export it in one click.
Abandoned carts
At which step orders are lost and what it costs, plus a list of warm leads with cart contents and contact.
From the Growth plan
Customer base
Guests are matched with POS guests by phone: address book, order history, internal notes.
RFM, ABC/XYZ and segments
Who comes back, who drifts away and which dishes drive revenue.
From the Growth plan
Campaigns and promo codes
Segment campaigns via WhatsApp, SMS and Telegram, birthday greetings, promo codes and UTM tags. Messages are billed per message.
Review interception
An unhappy guest writes to you, a happy one goes on to public review sites. Reviews by order and by dish in one inbox.
From the Chain plan
Guest sign-in analytics
Where guests come to the website and app from and how many of them place an order.
How it works
Let’s follow one order: how it becomes data for the next one.
Sample timeline for order No. 20437
- Telegram Mini App
A guest ordered lunch with a promo code from a campaign
- ORDR
Order No. 20437 is linked to the guest and the campaign
- iiko
The order is in the POS, the guest is matched with the iiko guest by phone
- Guest
Gave the order five stars and got a link to review it on the map
- ORDR
Revenue is counted in the channel and campaign reports
- ORDR
The guest moved to the regulars segment, the next campaign is for them too
Other ORDR products
Analytics collects data from every product: the more channels on ORDR, the fuller the picture.
- DirectApps and a website under your brand with no aggregator commission
- In store serviceOrders and payment from the table straight to the POS
- ORDR CRMOrders from WhatsApp and Telegram straight to the POS
- Marketplace-to-POS integrationsOrders from every aggregator in one window and straight to the POS
- Delivery serviceOwn couriers and the cheapest external pickup
- ORDR PayCards, Kaspi Pay, Apple Pay and fiscal receipts
Find out which channel brings in the money
In a delivery economics review we will look at your channels and show the dashboard on the example of a chain your size.
