Integration · Analytics and marketing
Google Analytics — website events and purchases
ORDR sends website events and purchases with amounts to GA4. Ad accounts get data on real orders.
How we integrate with Google Analytics
ORDR connects GA4 or Google Tag Manager to your website using your measurement ID.
Where the data comes from
- Website
- App
- Basket
- Checkout
- Payment
An order with a number and history- ORDR → Google AnalyticsEventsDish view, basket, checkout start.
- ORDR → Google AnalyticsPurchasesA paid order with its amount and items.
Google AnalyticsWhat changes in the restaurant
Without integration
- Analytics sees visits but not revenue
- Ads are optimised blindly
With ORDR
- Website purchases in GA4
- Ads learn from real orders
How we connect Google Analytics
The ORDR team does it all — you provide the counter or widget ID.
- 1
Request and demo
We show which events and purchases you'll see in reports.
- 2
Counter ID
We add the Google Analytics ID to ORDR, a separate one for each city if needed.
- 3
Website check
ORDR checks on its own that the code is on the website and working.
- 4
Data flows in
See channel orders and revenue in the report you're used to.
We'll connect Google Analytics to your website
On the demo we'll show what data on guests and orders you'll see from day one.