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ORDR

Integration · Analytics and marketing

ORDR Analytics and marketing — every channel in one report

An order from the website, the app, the dining room, an aggregator or a messenger first becomes an ORDR order, with its channel, guest, location and payment. So analytics sees the whole chain at once, without exports from the POS and aggregator dashboards.

How the data comes together in one report

Nothing to connect separately: analytics comes with every ORDR product. The more channels run through ORDR, the fuller the picture.

Where the data comes from

  • Direct
  • In store service
  • Aggregators
  • ORDR CRM
  • ORDR Pay
  • Courier services
  • POS
ORDRAn order with a number and history
  • Channels → ORDROrdersEvery order with its channel, location, items and amount: website, app, dining room, aggregators, messengers.
  • POS → ORDRGuests and till salesGuests are matched with POS guests by phone, and the ORDR / +iiko switch adds till sales.
  • Payment and delivery → ORDRPayments and deliveryHow the guest paid and which courier service delivered the order.
  • ORDR → guestsCampaigns and promo codesSegments go out as WhatsApp, SMS and Telegram campaigns, and promo code orders come back into the report.
ORDR Analytics and marketing

What you can analyse

When every channel runs through ORDR, each order carries its channel, guest, location, payment and delivery. That gives you reports no pile of exports can produce, and any of them can be rebuilt in the report builder and exported.

  • Sales channels

    Revenue, orders and average bill for each channel: website, app, Telegram Mini App, call centre, QR menu in the dining room, aggregators, WhatsApp.

  • Locations

    Location KPIs side by side, compared in one click. The ORDR / +iiko switch shows channel orders together with till sales.

  • Dishes

    ABC/XYZ: which items drive revenue, which sell steadily and which can come off the menu.

  • Guests

    One guest across every channel, matched with the POS guest by phone, with order history. RFM: who comes back and who drifts away.

  • Abandoned carts

    At which step orders are lost and what it costs, plus warm leads with cart contents and contact.

  • Delivery

    Courier service reports: how many orders your own couriers, Wolt Drive, Yandex Go and Glovo On-Demand delivered and what delivery cost.

  • Marketing

    Which campaign, promo code and UTM tag brought orders and revenue; where guests come to the website and app from and how many of them order.

  • Reviews

    Ratings by order and by dish in one inbox: an unhappy guest writes to you first, not to the map.

    From the Chain plan

What changes in the restaurant

Without integration

  • The report is pieced together from POS exports, aggregator dashboards and spreadsheets
  • One guest in different channels looks like different people
  • No way to tell which channel and which campaign pay off

With ORDR

  • Every channel and location in one dashboard
  • One guest across every channel, with order history
  • You see what a channel, campaign and promo code brought in

How we connect ORDR Analytics and marketing

No need to connect analytics separately: it comes with every ORDR product. The ORDR team sets it all up.

  1. 1

    Request and demo

    We show the dashboard on a chain the size of yours.

  2. 2

    Channels go live

    We move your website, dining room, aggregators and messengers onto ORDR, and each channel lands in reports right away.

  3. 3

    Guests matched with POS

    We link the guest base with the POS by phone, so a guest is one person across every channel.

  4. 4

    Reports from day one

    Dashboard, segments and report builder in the ORDR admin.

Other analytics services

We'll show all your channels in one report

On the demo we'll build a dashboard on a chain the size of yours and show which channel makes money.

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